Animal welfare has garnered a great deal of attention from consumers, as evidenced in media and social media. Yet perhaps no one is more passionate about the issue than livestock producers themselves – the people who care for those very animals day in and day out.
The truth is, livestock producers have a vested interest in the health and well-being of their herds and flocks. Not only are these animals their livelihood, they are also the heart and soul of their operation. For producers, the health and well-being of the animal comes first.